Tagged with brands

Daily Dish: Anthony Bourdain vs. Ad Integration, Hottest Media Properties, and Interactive Urinals

Daily Dish: Anthony Bourdain vs. Ad Integration, Hottest Media Properties, and Interactive Urinals

‘Fighting Mad’ Anthony Bourdain Trashes Travel Channel Over Ad Integration By Jeanine Poggi – Ad Age More and more people are fast-forwarding through traditional commercials, Mr. Bourdain noted in his “Fighting Mad” post. “For this reason,” he wrote, “there’s pressure from networks to ‘integrate’ products into the body of the actual shows whenever possible: to … Continue reading

Daily Dish: Big Brands’ Custom News Sites, Wal-Mart Pop-Up Toy Store, and Introducing Waze

Daily Dish: Big Brands’ Custom News Sites, Wal-Mart Pop-Up Toy Store, and Introducing Waze

Big Brands Are Pouring Money Into Their Own Custom News Sites By Max Nisen – Business Insider On top of their multi-million dollar advertising budgets, huge companies are now diving into an arena previously dominated by traditional media. They’re producing videos, releasing interviews with top executives, and providing unique looks inside their organization on their … Continue reading

Daily Dish: Election 2012

Daily Dish: Election 2012

Have you voted today? We have! Since all eyes are on the election today, we thought we’d keep it light today at the Daily Dish. Speaking of following the election… 21 Can’t-Miss Election Day Digital Resources By Alex Kantrowitz – Forbes In just a few hours the polls will close and a winner of the … Continue reading

Daily Dish: Disney-Lucasfilm Deal, Duracell’s Charging Station, and The Agency Product Myth

Daily Dish: Disney-Lucasfilm Deal, Duracell’s Charging Station, and The Agency Product Myth

Why the Disney-Lucasfilm deal is priceless By Tara Lachapelle and Christopher Palmeri – Washington Post “We fully expect that by joining forces with Disney, Lucasfilm will succeed in ways far beyond anything the company has ever experienced,” Lynne Hale, a spokeswoman for Lucasfilm, wrote in an e-mail. “Disney affords us endless new opportunities.” Read more… … Continue reading

Daily Dish: Post-Sandy Social Media Review

Daily Dish: Post-Sandy Social Media Review

We probably have seen newsjacking at its worse in the past few days as brands moved in on the trending topic with mixed results.  Digiday takes a brief look at Duracell and Barney’s while Adweek calls out American Apparel and Gap as a flat-out fail. On the general reach and impact of social media, Forbes reflects on the … Continue reading

Daily Dish 10-25-12: Facebook Global Pages, Chinese Social Media, and Eventbrite Beyond Tickets

Daily Dish 10-25-12: Facebook Global Pages, Chinese Social Media, and Eventbrite Beyond Tickets

Facebook Studio: Announcing a New Pages Structure for Global Brands Every month people from around the world engage with their favorite brands on Facebook. Today we’re excited to announce Global Pages, a new structure that provides the best, localized experiences for a brand’s customers, available to all brands working with Facebook. Read more… 5 Things … Continue reading