To Ban or Not to Ban: Is Asda’s ‘Mum’ Ad Sexist? By Shareen Pathak – Creativity Online British holiday ads are usually great. But not all of them are resulting in warm fuzzies this year. The Advertising Standards Authority is now investigating one ad, created by Saatchi & Saatchi for supermarket chain Asda, after it … Continue reading »
I Saw The Future Of Advertising And It’s Pretty Awesome By Rob Schwartz – Forbes Last week I had the distinct privilege of judging the Tomorrow Awards, an advertising award show dedicated to showing the future of communications, today…Now, I cannot reveal what won. But I will share a few pieces that point the way … Continue reading »
Big Brands Are Pouring Money Into Their Own Custom News Sites By Max Nisen – Business Insider On top of their multi-million dollar advertising budgets, huge companies are now diving into an arena previously dominated by traditional media. They’re producing videos, releasing interviews with top executives, and providing unique looks inside their organization on their … Continue reading »
Analyst: Hurricane Sandy to Cost Ad Industry $500 Million By Rupal Parekh – Ad Age The storm that hit the Northeast this week — and with it many companies in the media and ad space — has prompted the yanking of ads and a slowdown for many U.S. marketers in a key area of the … Continue reading »
Why Focus Groups Kill Innovation, From The Designer Behind Swiffer Innovation Engine By Gianfranco Zaccai, co-founder and president, Continuum – Fast Company / Co.Design “In my 40 years working in design and innovation, alongside some of the most brilliant minds in the business, I have never seen innovation come out of a focus group. Let me … Continue reading »
Pinfluencer Brings Pinterest Contests to Brands’ Sites, Facebook Pages By Tim Peterson – Adweek Now, Pinfluencer wants to do the same for Pinterest. On Thursday, the Pinterest analytics firm was set to launch Pinterest Promotions. The idea is for brands to use the platform to set up contests and sweepstakes on Facebook or the brands’ … Continue reading »
The World’s Most Powerful Brands By Kurt Badenhausen – Forbes Some brands are financially valuable, while others resonate with consumers. These 100 brands rate the best at both. Would you like to guess the top 5? Share with us in the comment. See the full list. thinkLA Corporate Member: Huge As Worlds Collide, How Can … Continue reading »
Digital Bottle Cap Augurs The Internet Of Alcohol-Based Things By: Meg Carter – Fast Company – Co.Create London-based Work Club’s latest project offers a chance to start an evening out on the town with friends with, quite literally, a bang. The digital agency’s new work for Strongbow Gold Cider is a digitally connected bottle cap … Continue reading »
Social Media Interactions May Influence Offline Behavior By Laurie Sullivan – MediaPost About 56% of consumers participating in a study analyzing how Twitter tweets, Facebook posts and Pinterest Pins influence offline behavior said they have never used a mobile app to help achieve a personal goal. Those changing their offline behavior based on an app … Continue reading »
Welcome to October! While it still feels like the middle of August here in LA, fall is upon us. Pusheen the Cat captures the reason why we love this season. And now, for your regularly scheduled news… The Long Goodbye? By Mike Shields – Adweek Despite the missteps, Microsoft insists it’s still serious about advertising. … Continue reading »
