‘Fighting Mad’ Anthony Bourdain Trashes Travel Channel Over Ad Integration By Jeanine Poggi – Ad Age More and more people are fast-forwarding through traditional commercials, Mr. Bourdain noted in his “Fighting Mad” post. “For this reason,” he wrote, “there’s pressure from networks to ‘integrate’ products into the body of the actual shows whenever possible: to … Continue reading »
The Image Economy Cometh: Why Instagram’s New Profile Pages Are A Big Deal By Samuel Rosen – MediaPost At first glance, it seems like a relatively “lite” launch: similar to Facebook’s timeline release, you get a big image above your head (comprised of a composite of your photos), seven randomly selected recent images (sorry, no … Continue reading »
Analyst: Hurricane Sandy to Cost Ad Industry $500 Million By Rupal Parekh – Ad Age The storm that hit the Northeast this week — and with it many companies in the media and ad space — has prompted the yanking of ads and a slowdown for many U.S. marketers in a key area of the … Continue reading »
Why the Disney-Lucasfilm deal is priceless By Tara Lachapelle and Christopher Palmeri – Washington Post “We fully expect that by joining forces with Disney, Lucasfilm will succeed in ways far beyond anything the company has ever experienced,” Lynne Hale, a spokeswoman for Lucasfilm, wrote in an e-mail. “Disney affords us endless new opportunities.” Read more… … Continue reading »
10 Top Digital Campaign by Auto Brands in the Creative Sandbox Archive By Aziz Ali – PSFK Digital properties are shaping up to demonstrate some of the most inspirational commercial work. That’s why Google has developed Creative Sandbox, a microsite housing a curated selection of work from the advertising industry for people to vote on. … Continue reading »
YouTube Algorithm Change: ‘Time Watched’ Key to Higher Video Search Rankings By Greg Jarboe – Search Engine Watch YouTube has started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching. In other words, “watch time” has replaced “view count” in the YouTube algorithm. If you missed the news, … Continue reading »
Pinfluencer Brings Pinterest Contests to Brands’ Sites, Facebook Pages By Tim Peterson – Adweek Now, Pinfluencer wants to do the same for Pinterest. On Thursday, the Pinterest analytics firm was set to launch Pinterest Promotions. The idea is for brands to use the platform to set up contests and sweepstakes on Facebook or the brands’ … Continue reading »
Maxipad Brand Goes for Blood in Brilliant Reply to Facebook Rant By Tim Nudd – Adweek Brands often freeze up when they’re criticized on Facebook. U.K. maxipad maker Bodyform makes the most of it. Long story short, a guy posted a comment on Facebook, hilariously, calling out Bodyform for false advertising. Instead of shying away, … Continue reading »
In our special Social TV edition, we have two different views on what social TV should become. Which way do you think social TV will go? Read on and share your thoughts below. Where Social TV Is Going Wrong — and How to Get It Right By Jeff Schroer – Ad Age Most social-TV aps … Continue reading »
In London, Kellogg’s Swaps Snacks for Tweets to #tweetshop By Emma Hall – Ad Age Global Kellogg’s is bridging the gap between social currency and real-life money by letting customers at a central London pop-up store pay for Special K Cracker Crisps with a tweet. Allowing consumers to spend their social currency isn’t just a … Continue reading »
