Tagged with Ad Age

Daily Dish: Anthony Bourdain vs. Ad Integration, Hottest Media Properties, and Interactive Urinals

Daily Dish: Anthony Bourdain vs. Ad Integration, Hottest Media Properties, and Interactive Urinals

‘Fighting Mad’ Anthony Bourdain Trashes Travel Channel Over Ad Integration By Jeanine Poggi – Ad Age More and more people are fast-forwarding through traditional commercials, Mr. Bourdain noted in his “Fighting Mad” post. “For this reason,” he wrote, “there’s pressure from networks to ‘integrate’ products into the body of the actual shows whenever possible: to … Continue reading

Daily Dish: Disney-Lucasfilm Deal, Duracell’s Charging Station, and The Agency Product Myth

Daily Dish: Disney-Lucasfilm Deal, Duracell’s Charging Station, and The Agency Product Myth

Why the Disney-Lucasfilm deal is priceless By Tara Lachapelle and Christopher Palmeri – Washington Post “We fully expect that by joining forces with Disney, Lucasfilm will succeed in ways far beyond anything the company has ever experienced,” Lynne Hale, a spokeswoman for Lucasfilm, wrote in an e-mail. “Disney affords us endless new opportunities.” Read more… … Continue reading