SANTA MONICA, Calif. – (Feb. 22, 2012) – In a continuing effort to serve the diverse needs of the Hispanic marketplace, The Phelps Group announces that Alex Perez has joined the integrated marketing communications (IMC) agency as a Team Leader. Alex will be providing multi-cultural insight, as well as supporting the needs of the agency’s … Continue reading »
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Jerome Austria, Creative Director of “The Bark Side,” Joins Deutsch LA as Group Digital Creative Director
February 16, 2012 — Deutsch LA announced today that Jerome Austria, the creative force behind the online video sensation “The Bark Side,” has joined the agency as EVP, group digital creative director for Volkswagen. Austria was co-executive director of Wieden+Kennedy NY before joining Deutsch LA on a freelance basis in 2011. “Jerome is one of … Continue reading »
Horizon Media Elevates Zach Rosenberg to EVP, Chief Growth Officer, Serena Duff to EVP, General Manager, Western Region
New York, February 8, 2012 — Horizon Media, the largest independent media services agency in the world and the fastest growing in the industry, announced today two key personnel changes in the LA Office – Zach Rosenberg has been elevated to the newly-created position of EVP, Chief Growth Officer and Serena Duff has been promoted … Continue reading »
Luxury Link Taps The Phelps Group for Marketing Communications
SANTA MONICA, Calif. – (January 23, 2012) – With years of experience creating and delivering integrated marketing communications for the travel industry, The Phelps Group announces it has been selected as agency of record for Luxury Link Travel Group, a longtime leader in high-end, high-value travel experiences. The agency will support the company’s strategic marketing … Continue reading »
Volkswagen 2012 Super Bowl Teaser: The Bark Side
Recognize that tune? The team at Deutsch LA put together a teaser video entitled “The Bark Side” to give fans something to look forward to during the Super Bowl. The anticipated spot follows in the success of last year’s Star Wars-centric commercial, “The Force,” which has over 48 million views on YouTube to date. The … Continue reading »