Analyst: Hurricane Sandy to Cost Ad Industry $500 Million By Rupal Parekh – Ad Age The storm that hit the Northeast this week — and with it many companies in the media and ad space — has prompted the yanking of ads and a slowdown for many U.S. marketers in a key area of the … Continue reading »
Why the Disney-Lucasfilm deal is priceless By Tara Lachapelle and Christopher Palmeri – Washington Post “We fully expect that by joining forces with Disney, Lucasfilm will succeed in ways far beyond anything the company has ever experienced,” Lynne Hale, a spokeswoman for Lucasfilm, wrote in an e-mail. “Disney affords us endless new opportunities.” Read more… … Continue reading »
…we can’t focus on anything serious today. It’s Halloween! Here’s a trick. AT&T Ghostbombs Its Own TV Commercial for Halloween By Tim Nudd – Adweek How many ghouls did you spot? And here’s the treat. thinkLA Corporate Members Happy Halloween! Let’s check in on thinkLA corporate members and see what kind of shenanigans they are up … Continue reading »
We probably have seen newsjacking at its worse in the past few days as brands moved in on the trending topic with mixed results. Digiday takes a brief look at Duracell and Barney’s while Adweek calls out American Apparel and Gap as a flat-out fail. On the general reach and impact of social media, Forbes reflects on the … Continue reading »
IKEA AR App Shows Users How Furniture Would Look In Their Homes By Emma Hutchings – PSFK IKEA Now, developed by District Nerds, uses augmented reality to let you see how items from the catalog would look in your home. Read more… Keeping Viewers Distracted, With TV Commercials Slipping Through By Wayne Friedman – MediaPost … Continue reading »
Facebook Studio: Announcing a New Pages Structure for Global Brands Every month people from around the world engage with their favorite brands on Facebook. Today we’re excited to announce Global Pages, a new structure that provides the best, localized experiences for a brand’s customers, available to all brands working with Facebook. Read more… 5 Things … Continue reading »
10 Top Digital Campaign by Auto Brands in the Creative Sandbox Archive By Aziz Ali – PSFK Digital properties are shaping up to demonstrate some of the most inspirational commercial work. That’s why Google has developed Creative Sandbox, a microsite housing a curated selection of work from the advertising industry for people to vote on. … Continue reading »
The 5 Big New Ways Facebook Laid The Groundwork For Making Money During Q3 2012 By Josh Constine – TechCrunch You probably won’t see the revenue bump in Facebook’s earnings report today from all its new monetization schemes. But with this quarter’s rollout of Gifts, a mobile ad network, app install ads, FBX, and Sponsored … Continue reading »
YouTube Algorithm Change: ‘Time Watched’ Key to Higher Video Search Rankings By Greg Jarboe – Search Engine Watch YouTube has started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching. In other words, “watch time” has replaced “view count” in the YouTube algorithm. If you missed the news, … Continue reading »
Why Focus Groups Kill Innovation, From The Designer Behind Swiffer Innovation Engine By Gianfranco Zaccai, co-founder and president, Continuum – Fast Company / Co.Design “In my 40 years working in design and innovation, alongside some of the most brilliant minds in the business, I have never seen innovation come out of a focus group. Let me … Continue reading »
