To Ban or Not to Ban: Is Asda’s ‘Mum’ Ad Sexist?
By Shareen Pathak – Creativity Online
British holiday ads are usually great. But not all of them are resulting in warm fuzzies this year. The Advertising Standards Authority is now investigating one ad, created by Saatchi & Saatchi for supermarket chain Asda, after it received hundreds of complains from viewers who saw the ad as being sexist. Read more and watch the ad…
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Facebook’s Future In Content And Advertising
By Tomio Geron – Forbes
As Facebook grows as a public company, the company needs to balance its user experience with new methods of monetizing the service. Keeping users happy while walking this tightrope is the trick. Read more…
Face-to-face is still the preferred way to communicate with friends and family
Via Adweek
As much as we’re attached to our screens, we still prefer looking people in the eye when we communicate. According to a survey by Ipsos MediaCT’s Motion Picture Group of frequent social media users, 53 percent of people prefer to talk face-to-face when communicating with family. Check out the full chart…
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Red Bull: Kluge, The Athlete Machine
Via Ads of the World
All we have to say is, Wow…
