thinkLA corporate member: Deutsch LA
Can ‘Traditional’ Agencies Modernize?
By Jack Marhshall – Digiday
As marketers continue to direct more of their ad budgets to digital, traditional agencies are rushing to adapt their businesses to make sure they’re in on the action. When Winston Binch joined Deutsch LA last year to help build outs digital capabilities, CEO Mike Sheldon said his goal was for the company to become “the best digital agency in the country.” Digiday spoke with Binch to get a sense of how exactly how he’s going about reorienting the agency for digital, and the challenges he’s faced so far. Read more…
The client is killing us with mediocrity — how do we get off of the account?
By Jancy – IHaveAnIdea
Within every agency’s client roster, some people are easier to work with than others. But is there a good way for a creative team to bow out of working for a less than thrilling client? Jancy gives their two cents…
The Whole Story: 2 Views Of Social TV
by Mike Bloxham – MediaPost
Social TV — in all it’s forms — is on a roll. More apps, more cross-platform promotion and apparently, more engagement. This USA TouchPoints analysis looks at what share of TV viewing is concurrent with social media use and vice versa. Read more…
So now you know…
Hella ridic new words to make you lolz: ODO August 2012 update
By The Oxford Dictionaries
Research from the Oxford Dictionaries team shows that these terms [such as Mwahahaha, lolz, tweeps, hackathon, and douchey] have made their way into common usage, hence their inclusion in the quarterly update of new words and meanings. Other additions inspired by contemporary culture include hot yoga, hosepipe ban, and e-cigarette. See the full list of words…
thinkLA needs YOU!
Volunteers Needed for thinkLA Charity Golf Day
We’re looking for volunteers for thinkLA Charity Golf Day on September 11. Enjoy a fun day outside while helping Ad Relief of Greater Los Angeles. Please contact Meghna@thinkLA.org if you can help out! Read more…
