New ‘Facebook Stories’ Reveals Human Drama Within
By Lauren Indvik – Mashable
Facebook took the wraps off Facebook Stories Thursday, a section designed “to celebrate the different stories that are coming out of Facebook,” according to a spokesperson’s description. …read more
Which US Olympians Have the Most Social Media Influence?
By Sam Laird – Mashable
Basketball star LeBron James, swimmer Michael Phelps and soccer goalkeeper Hope Solo take the gold, silver and bronze medals respectively for social media influence among American Olympians. …read more
U.S. Advertising To Lead Global Mobile Ad Spend
By Laurie Sullivan – MediaPost
It’s no easy task for North America to surpass Asia-Pacific, which supports a strong telecommunications mobile infrastructure, but marketers in the U.S. will spend more on mobile advertising this year and outpace others worldwide in 2013, according to estimates released Wednesday. …read more
thinkLA Corporate Member: Ignited
Why Facebook Wins the Advertising Battle of the Future
By David Martin, SVP of Media, Ignited – Forbes
Whether you love it or hate it, Facebook already holds the key to the future of brand and product marketing, and its enormous lead on the rest of the digital world isn’t likely to shrink any time soon. …read more
thinkLA Corporate Member: Resolution Media
Search Engine Marketing Game Changers
By Jeff Campbell, Co-founder and Managing Director, Resolution Media - Slideshare
Four game changers for search engine and online marketing presented at Charlotte, NC’s SearchExchange by Jeff Campbell. Deck covers evolution of search engine results page & consumer’s definition of search, measurement attribution across marketing channels & offline, behavioral data & targeting, and consumer privacy. …view slides
