Daily Dish: Facebook Stories Debut, Olympic Influencers, Mobile Ad Spending, Facebook Advertising Supremacy, and SEM Game Changers

New ‘Facebook Stories’ Reveals Human Drama Within

By Lauren Indvik – Mashable

Facebook took the wraps off Facebook Stories Thursday, a section designed “to celebrate the different stories that are coming out of Facebook,” according to a spokesperson’s description. …read more


Which US Olympians Have the Most Social Media Influence?

By Sam Laird – Mashable

Basketball star LeBron James, swimmer Michael Phelps and soccer goalkeeper Hope Solo take the gold, silver and bronze medals respectively for social media influence among American Olympians. …read more


U.S. Advertising To Lead Global Mobile Ad Spend

By Laurie Sullivan – MediaPost

It’s no easy task for North America to surpass Asia-Pacific, which supports a strong telecommunications mobile infrastructure, but marketers in the U.S. will spend more on mobile advertising this year and outpace others worldwide in 2013, according to estimates released Wednesday. …read more


thinkLA Corporate Member: Ignited

Why Facebook Wins the Advertising Battle of the Future

By David Martin, SVP of Media, Ignited – Forbes

Whether you love it or hate it, Facebook already holds the key to the future of brand and product marketing, and its enormous lead on the rest of the digital world isn’t likely to shrink any time soon. …read more


thinkLA Corporate Member: Resolution Media

Search Engine Marketing Game Changers

By Jeff Campbell, Co-founder and Managing Director, Resolution Media  – Slideshare

Four game changers for search engine and online marketing presented at Charlotte, NC’s SearchExchange by Jeff Campbell. Deck covers evolution of search engine results page & consumer’s definition of search, measurement attribution across marketing channels & offline, behavioral data & targeting, and consumer privacy. …view slides

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