Daily Dish for June 19, 2012

On this day in 1897, Moe Howard (of Three Stooges fame) was born. Celebrate this momentous occasion with a dose of Daily Dish!

We scour the Interwebs to bring you random happenings and news… so you don’t have to…
Today on the Daily Dish:


Top 5 Reasons Brands Should Not Incentivize Advocates to Create Recommendations

by Cara Fuggetta – Zuberance

A key takeaway from this year’s WOMM-U is that brand advocacy is hot! Not only was it a topic of many of the panel discussions, but also a recent IBM study stated that advocacy is the #1 priority for CMO’s worldwide. Let’s take a look at a key principle of brand advocacy: Don’t incentivize Advocates… read more


The Future of Mobile Ads

by Alex Cocotas and Henry Blodget – Business Insider

The BI Intelligence team put together a deck on the current trends in mobile advertising. We looked closely at the growth of smartphones and tablets, mobile usage trends, and emerging mobile advertising strategies… read more


Finally, a Solution for Correcting Erroneous Tweets (well, not yet)

by Lauren Indvik – Mashable

In an entry on his agency’s blog, interface designer Oliver Recihenstein proposes an alternative. Give users the ability to mark their tweets with an “Error” status that would cross out the text, he suggests. That would clearly indicate that a tweet was sent in error and has since been corrected by the original sender. Users could then look through the sender’s timeline for a followup tweet… read more


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